Every woman deserves some time to relax on the beach. Lands’ End has teamed up with Self Magazine to promote feeling secure in the sun by hosting their second-annual National Swimsuit Confidence Week just prior to Memorial Day weekend from May 21st to 25th, 2012. The week-long movement was created last year to celebrate women of all shapes and sizes, as well as to educate and inspire them to embrace their confidence and beauty and to have fun this summer.
The campaign is being brought to life through Curvy Girl Guide and Beyond the Boobie Trap. They will start off the week by posting inspiring pictures on the Lands’ End Facebook page. In addition, they are hosting a series of events on Twitter. Each day, May 21st through May 25th, from 12:00 p.m. to 1:00 p.m. EDT, you can join the conversation on Twitter using hashtag #confidence; @LandsEnd will be sharing swimsuit tips, inspiration from real women, and swimsuit giveaways. Followers that display the “I Have Swimsuit Confidence” badge (as seen on this blog and Lands’ End’s Facebook page) and send a swimsuit confidence tweet to @LandsEndPR will be entered to win a $500 Lands’ End Gift Card.
In addition, Lands’ End and Self Magazine are offering a chance to win a three-night trip to Hilton Head Island, SC. Between now and May 28, 2012, simply go to www.facebook.com/LandsEnd and enter the sweepstakes at the “Swim Confidence” tab. One grand prize winner, chosen at random, will win round-trip airfare for two, a three-night stay at the Westin Hilton Head Island Resort & Spa, as well as a variety of “confidence-to-go experiences” ranging from biking on the beach, kayaking and paddle boarding to Heavenly Spa Treatments, dining al fresco at Carolina Café and dinner at Oceans.
Show off your confidence, enter to win big, and support your favorite causes by shopping at Lands’ End!